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The Next Level of Location-Based Marketing
Every brand now has the opportunity to delight customers as they live, work, and play through their ever-present smartphones. If an app returns value to a customer in the right ways, that customer may...
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Give it Context: Taking Local to the Next Level
Local is at a tipping point. From real estate, web and mobile applications to business analytics, companies want more relevant insight. And it all stems from consumers focusing more on local in all of...
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Context Gives You Real World Answers
In our previous post, we introduced our newest product set, Context. Now, we’d like to show how this kind of local insight impacts important decisions, such as buying a home. For many, one of the...
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Are You Geofencing?
This article shows how response rates are much higher if the search results (businesses) are closer to the searcher. It talks about simple radius-based goefences, which are fine as far as they go....
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Augmented Reality is the New Black
For me, Augmented Reality (AR) conjures up an image from the old “Predator” movie where we see the world from the Predator’s perspective. The fact is Augmented Reality is coming and its all the buzz in...
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Why Are Sub-Neighborhoods So Important for Marketers?
You may have never heard the word “sub-neighborhood” before, but I can virtually guarantee that you know what they are. Think about it like this: Manhattan is a city. Little Italy is a Neighborhood....
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Can You Put That in Context, Please?
You may have seen an article earlier this week by Damian Rollison that ran in Street Fight Magazine. He does a great job highlighting the focus on Maponics Context, which he describes as, ” . . . a...
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Back By Popular Demand…Our Most Popular Geofencing Presentation
I was a little surprised to see an email from Slideshare today letting me know that one of the Maponics presentations from more than 18 months ago is currently one of the most popular presentations...
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Get Your Vote On! Neighborhoods Vie for Best Local Style
Last week, the online local retail blog Racked.com announced its Neighborhood Style Showdown, pitting neighborhood against neighborhood to find out which areas of several major metros its readers rated...
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How Nextdoor Is Helping People Connect With Their Neighbors
Our customers do some amazing things with location data, and it’s great to see them get the recognition they deserve for being on the cutting edge of major trends. Like last Wednesday, when the Wall...
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Attend a premier SoLoMoCo event in NYC!
We invite you to join us for the GeoWeb Summit in Dumbo, New York City on May 23rd, an intimate gathering of participants in the Social, Local, Mobile, Commerce space presenting and discussing hot...
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Would You Ever Buy a House Without Considering the Quality of Local Schools?
Most people would never buy a house without looking at the quality of local schools. Which is why Realtor.com has decided to use the Maponics school attendance boundaries to enhance their iOS and...
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Mozilla Hypes the Importance of Hyperlocal Apps
It seems like everyone now *gets* the importance going local. But Mozilla has a very interesting vantage point on the hyperlocal trend, due to the fact that so many web-based apps are run on the...
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Attend Street Fight Summit West 2013 on Us!
We invite you to join us at Street Fight Summit West in San Francisco on June 4th. Click here to enter our raffle for a chance to win a ticket to this premier SoLoMoCo event. They’ll spotlight some of...
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Beyond Walk Score: Defining Walkable Communities with Walkability™
Imagine this. You’ve spent the day walking around exploring various neighborhoods on the outskirts of a large city. You’re starving. You remember a friend mentioning that there are several highly-rated...
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Why Walkability is a Must-Have
Everything old is new again. It used to be that people took walkable neighborhoods for granted. The thought of driving to get daily essentials like groceries or even picking your kids up from school...
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Top 10 Most Walkable US Cities
What makes a city walkable? Jeff Speck, author of the book “Walkable City: How Downtown Can Save America, One Step At A Time,” answered that question in a recent interview on NPR’s Marketplace. “A walk...
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Walkability Cited As Boon to Real Estate Market
As digital products like Walkability™ become available, the process of buying a home is getting a little easier for consumers. A recent Chicago Tribune article titled “New Online Tools Give Inside...
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Dan Adams Is New Maponics COO
We are very pleased to announce that Dan Adams has joined the Maponics management team as our Chief Operating Officer. Dan has 17 years of experience in the geospatial data creation industry. He comes...
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Why Pre-Defined Geofences Outperform POI Radius in Geo Advertising
Maponics CEO Darrin Clement recently spoke with AdExchanger about the importance of using pre-defined geofences, instead of point-of-interest radius, in geo-targeted ads. Darrin explained, “One thing...
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