It seems like everyone now *gets* the importance going local. But Mozilla has a very interesting vantage point on the hyperlocal trend, due to the fact that so many web-based apps are run on the Firefox browser, which is used by 450 million people every day.
Mozilla put out a blog post recently that demonstrates how much they really *get* hyperlocal. They shared a few great examples of how neighborhood-level data can lead to a more optimal user experience than zip code or city-level data, including apps that show weather reports at the neighborhood level, or apps that map out bike routes and bus schedules, but I thought I’d add a few examples of my own.
Here are the first apps that come to mind when I think about apps that need to be powered by neighborhood-level (or sub-neighborhood level) data:
- Apps that allow advertisers to target ads to the right audience
- Apps that show pedestrians the best walking routes between restaurants in urban locations
- Apps that curate local news stories about your community
- Apps that send you coupons that are actually convenient for people to use
- Apps that notify you of newly available real estate inventory that might actually interest you
This list could go on, but these are the first apps that come to mind when I think about the benefit of switching from local to hyperlocal.