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A real estate agent recently sold a million-dollar home. She wants to build on her success with a direct marketing campaign, reaching out to households in the area with similar profiles and letting them know she’s available to list their property.
The agent needs to know which homes are assessed near the million-dollar mark and which households have similar demographics – income, family size, education level and so on.
Then she needs to get her message out only to those households. And she needs to do it efficiently and for a reasonable price.
Where does she turn? DA Media and Maponics.
Carrier Route Boundaries and EDDM
DA Media, a marketing and advertising firm that specializes in direct mail messaging at the carrier route level, uses Maponics Carrier Route Boundaries with the US Postal Service’s Every Door Direct Mail program.
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Image source: Slate.com
Using EDDM with Carrier Route Boundaries allows DA Media to save time and money for their customers:
- Bundling solo mail by carrier route saves customers about 40% in postage costs.
- Using a carrier route means they don’t need to rent a mailing list, which is one less expense.
- Because they use carrier route boundaries and EDDM, they can send their pieces by Priority Mail. Using Priority Mail means they have greater control over in-home delivery dates, shaving off 4-6 days from standard mailings and reaching homes at the right time for time-sensitive offers.
Context Demographics and Real Estate Data
DA Media also licenses Maponics Context Demographics, which aggregates US Census and American Community Survey (ACS) data and projects it onto Maponics boundaries. Context Demographics reveal over 280 data attributes in 19 categories, including population, age, household income, employment and so on.
In addition, DA Media uses Maponics Context Real Estate Inventory and Real Estate Sales. These datasets help DA Media customers learn how many homes have sold recently, what their prices were and their amenities and features.
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Image source: Durham-NC.com
Maponics Data Gets “Extremely Good” Reaction from DA Media Customers
DA Media’s real estate customers are thrilled to be able to pinpoint the right kind of home owner with an inexpensive and highly effective direct mail program.
Allan Nicholson of DA Media explains why his company chooses Maponics data:
“It provides the ability to marry conventional demographic criteria (income, home value, etc.) with home ownership, rent/own, multi and single family percentages, and most particularly sales data on the route level.”
Nicholson also touts the data’s update schedule:
“Another big advantage is the quarterly update that provides us with the ability to track and adapt to changes in home values and sales for real estate, for example, to help our clients adjust to economic and seasonal changes in the market.”
Learn More About Direct Marketing for the Real Estate Industry
To learn more about Maponics Carrier Route Boundaries or any of our Context products, contact us today.
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